Pop
Pop is a trademark used by Nexus primarily for parts of its smart ticketing infrastructure, such as contactless smart cards (Pop cards). It is also used for the official Tyne and Wear Metro app (the Pop app), for a blog promoting activities in the region (The Pop Blog),[1] and historically for an online store (the Pop Shop).[2]
History
[edit | edit source]Nexus filed to register the Pop logo as a trademark on 8 June 2010 and it subsequently entered the registry on 8 October 2010.[3] They also filed to register an icon used to denote Pop-compatible devices (such as validators) on 10 June 2010, which entered the registry on 24 September 2010.[4]
They officially announced Pop and the Pop Card on 14 February 2011 with a press event held at St James and on board metrocar 4084, which was liveried with Pop branding.[5][6]
References
[edit | edit source]- ↑ "The Pop Blog". Nexus.
- ↑ "Click and collect service for Pop card holders" (archived). Nexus. 22 July 2015.
- ↑ "UK00002549805" (archived). Intellectual Property Office.
- ↑ "UK00002549914" (archived). Intellectual Property Office.
- ↑ "Nexus launches Pop - a new smartcard for Tyne and Wear" (archived). Nexus. 14 February 2011.
- ↑ "popcard.flv" (video). YouTube. Nexus. 16 February 2011.
